Mike Michalowicz’s Digital Mind case study heads to Human by Design

A human-centered AI system built around bestselling author Mike Michalowicz will be featured Oct. 1-3 at Human by Design in Chesterfield, Missouri. The event will spotlight how founders can scale judgment, knowledge and voice without turning leadership into a generic chatbot exercise.

Why it matters: - The Michalowicz project is being positioned as a real-world example of how AI can preserve a founder’s decision logic, standards and voice while extending business reach. - The case study speaks to a growing leadership question: how organizations can scale knowledge without losing the human judgment that makes that knowledge valuable. - Human by Design aims to move the conversation from AI novelty to practical business integration.

What happened: - A closed-loop AI ecosystem built around New York Times bestselling author Mike Michalowicz will be featured as a case study at Human by Design — Thrive in the Age of AI, Oct. 1-3, 2026, in Chesterfield, Missouri. - Michalowicz, creator of Profit First, will headline the 67th Annual Eagle Summit, presented by T.H.E. Impact Network. - The event is hosted by Sandy Wardenburg Waggett, owner of MSW Interactive Designs and Infinite Yous. - Waggett’s team created Michalowicz’s “Digital Mind” using the Architected Leader framework. - Michalowicz will deliver the featured keynote on Friday, Oct. 2. - Human by Design opens Thursday evening, Oct. 1, with a welcome reception. - The main program runs Oct. 2-3 at the Undivided Experience Center, 657 Spirit Airpark West, Suite 102, Chesterfield, Missouri 63005.

The details: - The Digital Mind project was designed as an integrated business ecosystem, not a generic chatbot that imitates surface-level language. - The system is grounded in Michalowicz’s body of work, voice, strategic frameworks and decision logic. - The project includes a closed-loop knowledge base, an author dashboard, support for Profit First licensing, keynote prospecting and autonomous AI agents. - Waggett said the work shows that leaders can scale judgment, not just workforce size. - Human by Design is structured as a working event rather than a conventional technology conference. - Participants will work toward a business-specific AI integration plan and a digital-clone blueprint that incorporates voice, video presence and an AI-powered knowledge system. - The gathering is limited to 75 participants. - The event will feature 22 speakers from across the country. - Featured experts include operations and talent-scaling strategist Jhana Li, enterprise AI governance specialist Kim Resch, leadership communication expert John Bates and sustainable-performance specialist Dr. Seema Desai. - Michalowicz’s books include Profit First, Clockwork, The Pumpkin Plan, Fix This Next, Get Different, All In and The Money Habit. - His official biography says the Profit First system has helped more than one million business owners move from survival mode to consistent profitability. - Registration and current ticket information are available at the event website.

Between the lines: - The framing suggests a shift from AI as a content generator to AI as a leadership system built around a founder’s operating model. - Waggett is using Michalowicz’s example to argue that AI adoption should be architected around responsibility, not just automation. - The limited attendance and workshop format suggest the event is aimed at hands-on implementation, not broad audience reach.

What's next: - Attendees will build toward AI integration plans and digital-clone blueprints during the Oct. 1-3 event. - Michalowicz’s keynote on Oct. 2 will likely anchor the case study around practical applications for founders and operators. - T.H.E. Impact Network will continue its annual Eagle Summit programming as part of its broader publication, mastermind and community offerings.